Leah Jay
The property management specialists.
Being the property management specialists for Newcastle and surrounding areas doesn't happen overnight, and the success of Leah Jay as a business has meant a transition of the brand over its 25 year lifespan. Along with this growth and brand transformation, the online presence and website functionality has had to adapt to continue delivering customer service above and beyond.
But a complete website overhaul was necessary to move the brand forward in the digital space.
With a brand extension, creating iconic shapes based off the logo, the addition of an extended colour palette and introduction of secondary brand typography, we have injected a fresh, dynamic look for the brand, while staying true to the familiar brand assets.
Working closely with the client and web development agency, our visions for the website, including custom suburb matching functionality, property favourite lists and quick search tools, were brought to life. Custom animation further enhanced the UX and navigation.
The overall brand experience was strengthened by taking the new brand elements offline, implementing these in new office fit-outs, as well as vehicle signage and print collateral.
Leah Jay continues to lead the way with their customer service and experience, and their brand certainly plays a significant role in this award winning business.
